Southern Belly BBQ

branding + identity design +collateral

This is a complete, self-initiated rebrand of a local BBQ dive bar, known as The Southern Belly. It is a complete branding and identity overhaul from a logotype to menus and business cards to a website and mobile application with online ordering.

If you've ever visited Southern Belly you'd notice that it has a unique, quirky personality. Throughout this project I kept that in mind. I didn't want to create an identity that would distract from the personality, but instead, let it shine through.

Logotype and Treatments

Logotype and Treatments


Print Collateral 

Print Collateral 

Food and Beer menus

Food and Beer menus

SB Food.png
SB Beer.png
Business Cards

Business Cards

SB Business Card 2.png
Coasters

Coasters